South Wharf Promenade

Posted on March 4th, by loupardi in Blogging, Community, Content, Copywriting, Portfolio. Comments Off on South Wharf Promenade

We worked with Plenary Group Pty Ltd, part-owner of South Wharf Promenade. We were responsible for managing and creating content for the South Wharf Promenade website, managing social media channels (Instagram, Facebook, Twitter), liaising with tenants, creating the email newsletter and reporting.

We commenced work in July 2013 and in our first five months:

– Website unique visitors increased by 96.83%

– Facebook likes increased by 143.17% Facebook reach increased by 159.45% The Facebook ‘talking about this’ engagement score increased by 250.79%

– Twitter followers increased by 21.52%

– Instagram followers increased by 119.5%

We finished up with South Wharf Promenade in August 2014 when Colonial First State (DFO) increased their share of ownership of the precinct and took marketing in-house.

Zoos Victoria Annual Report

Posted on September 14th, by loupardi in Copywriting, Portfolio. Comments Off on Zoos Victoria Annual Report

Client: Zoos Victoria

Brief: Copywrite annual report.

Action: Interviewed CEO and worked with communications team. Interpreted input from multiple departments to create a consistent tone, appropriate to multiple audiences, which effectively highlighted key messages.

In collaboration with: Zoo designers.

It’s here: (2010 – 2011 and 2011 – 2012)

Excerpt from CEO, Jenny Gray’s message:

Our resolve to strengthen our conservation efforts locally has been spurred by the success of our efforts on international issues such as deforestation in South East Asia. In April I gave evidence at the Senate Hearing of the Food Standards Amendment (Truth in Labelling – Palm Oil) Bill 2011. The Bill was inspired by our Don’t Palm Us Off campaign to raise awareness in our community of the effects of unsustainable oil palm farming. I was privileged at the hearing to be upstaged by a 13 year old girl called Chloe … Read More »

Retrojan product branding and website copywriting

Posted on September 14th, by loupardi in Content, Copywriting, Portfolio. Comments Off on Retrojan product branding and website copywriting

Client: Retrojan

Brief: Provide concepts for and name furniture and interior products collections. Provide fun, engaging SEO copy for Retrojan’s website. Copywrite brand and owner biographies and key messages for multiple purposes including LinkedIn, social media and public relations.

In collaboration with: Marketing: Code Name Max, Public Relations: Kate & Co

It’s here:

Excerpt from furniture website copy:

At the end of the day you just want to fall into someone’s arms, and they may as well be Ginger’s. Lie back in one of these gorgeous lounge chairs, put your feet up on the stool and take a load off.

These are the kind of lounge chairs that are comfortable in front of the TV or in a study nook and will even let you drape all your clothes over them in the bedroom.

Have you been looking for the right lounge chairs to take … Read More »

FoodServeX website copywriting

Posted on September 14th, by loupardi in Copywriting, Portfolio. Comments Off on FoodServeX website copywriting

Client: Kish+Co

Brief: Provide website copy communicating FoodServeX’ unique out-of-home channel consulting service offering to a diverse audience of small, medium and large companies.

Action: Interviewed client, identified target market, created the ‘Identify. Optimise. Innovate.’ model to effectively summarise FoodSeveX’ broad offering. Provided website copy (excluding case studies).

In collaboration with: Design: Kish+Co

Visit the website:

Excerpt from website copy:

The out of home channel represents 34% of the total food and non-alcoholic beverage market in Australia. It’s an industry worth over $18billion per annum, servicing in excess of 100,000 outlets.

With a correctly executed strategy, the out of home channel presents opportunities for manufacturers and suppliers to sell more product, at better margins, growing profit and optimising returns on investment.

Zoos Victoria ‘Extinction Fighters’ kids magazine

Posted on September 14th, by admin in Content, Copywriting, Custom publishing, Portfolio. No Comments

Client: Zoos Victoria

Brief: Connect young zoo members with 20 extinction fighter characters, fostering an interest in their welfare and the extinction fighter spirit.

Action: Presented concepts for online, offline and on site activity. Created, published and edited ‘Extinction Fighters’, an ongoing quarterly kids magazine sent to over 38,000 households. The magazine included a comic strip, keeper and animal profiles, craft activities and more.

In collaboration with: Design: Kish+Co, Print: Finsbury Green

Excerpt from Orange-Bellied parrot profile:

These colourful little birds are one of only three parrot species in the world to migrate, nesting in Tasmania before making the big trip over to Victoria and South Australia to make a new home over winter.

Despite their small size, these plucky birds are far from quiet. In fact, the Orange-Bellied Parrot’s call is so distinctive its been given its own name – a Tzeet!

However, things aren’t going … Read More »