Zoos Victoria ‘Extinction Fighters’ kids magazine
Client: Zoos Victoria
Brief: Connect young zoo members with 20 extinction fighter characters, fostering an interest in their welfare and the extinction fighter spirit.
Action: Presented concepts for online, offline and on site activity. Created, published and edited ‘Extinction Fighters’, an ongoing quarterly kids magazine sent to over 38,000 households. The magazine included a comic strip, keeper and animal profiles, craft activities and more.
In collaboration with: Design: Kish+Co, Print: Finsbury Green
Excerpt from Orange-Bellied parrot profile:
These colourful little birds are one of only three parrot species in the world to migrate, nesting in Tasmania before making the big trip over to Victoria and South Australia to make a new home over winter.
Despite their small size, these plucky birds are far from quiet. In fact, the Orange-Bellied Parrot’s call is so distinctive its been given its own name – a Tzeet!
However, things aren’t going so great for the Orange-Bellied Parrot. It’s thought there are less than 50 left in the wild, but there’s hope.
Healesville Sanctuary is home to 20 breeding pairs and is helping give this brilliant bird a flying start on the road to recovery.