Bensimon Diamonds

We worked with Bensimon Diamonds pre-launch to communicate their brand story and unique offer, and provide SEO copywriting for the website.



Buying an engagement ring can be one of the most significant purchases in your lifetime. And choosing the right one can be one of the most challenging decisions...

Zooper Kids

We produce a quarterly kids magazine, Zooper Kids for Zoos Victoria members (which now number over 100,000). The magazine not only keeps members engaged, but delivers important messages about fighting extinction of animal species. The magazines incorporate beautiful photography (who says don’t work with animals or kids), comics, craft projects,...


We worked with the Victorian Employers’ Chamber of Commerce and Industry (VECCI) to provide white papers, website copy, blogs and more.

realestate.com.au – Neighbourhoods

We were thrilled to work with REA pre-launch on copywriting for their fantastic Neighbourhoods tool giving home buyers real insight into their potential new neighbourhood.


Raw Wildlife Encounters

We work with Raw Wildlife Encounters to provide copywriting for award submissions.

Melbourne Market

We work with Melbourne Market on newsletters This Week in the Market and the Flower Market Circular and a magazine, marketfresh for tenants and stakeholders.

We have established connections with fruit, vegetable and flower wholesalers and growers and industry leaders so that we can provide relevant and engaging communications.


We worked with EyeFly3D pre-launch to provide website and packaging copywriting.


We worked with Bahati pre-launch on their brand story and copywriting for their website (SEO), product descriptions (tea, coffee, snacks), company profiles and more.

Kinda Bacon

We worked with the creator of Kinda Bacon to name the product, shape the brand story, provide copywriting and assist with briefing the design team.

Good Food and Wine Show

We provided SEO copywriting for the Good Food and Wine Show in 2014, including chef profiles, titling talks and providing calls to action to encourage visitors to the website to book tickets.


Champagne breakfast

For mothers and daughters, sisters, couples, grandmas and even bubbles-loving-blokes, there are few more joyful catch-ups than...

Bishop Sessa

We worked with owners Erez Gordon and Paul Cooper and their team to solidify the Bishop Sessa story. We then completed a photoshoot with photographer Samuel Webster and shared the story through copywriting and blogs on the website, press releases, a Yelp event and social media (Instagram, Twitter and...

South Wharf Promenade

We worked with Plenary Group Pty Ltd, part-owner of South Wharf Promenade. We were responsible for managing and creating content for the South Wharf Promenade website, managing social media channels (Instagram, Facebook, Twitter), liaising with tenants, creating the email newsletter and reporting.

We commenced work in July 2013 and in...

Zoos Victoria Annual Report

Client: Zoos Victoria

Brief: Copywrite annual report.

Action: Interviewed CEO and worked with communications team. Interpreted input from multiple departments to create a consistent tone, appropriate to multiple audiences, which effectively highlighted key messages.

In collaboration with: Zoo designers.

It’s here: (2010 – 2011 and 2011 – 2012) http://www.zoo.org.au/sites/default/files/ZV-annual-report-2010-11.pdf

Excerpt from CEO, Jenny Gray’s...

Retrojan product branding and website copywriting

Client: Retrojan

Brief: Provide concepts for and name furniture and interior products collections. Provide fun, engaging SEO copy for Retrojan’s website. Copywrite brand and owner biographies and key messages for multiple purposes including LinkedIn, social media and public relations.

In collaboration with: Marketing: Code Name Max, Public Relations: Kate...

FoodServeX website copywriting

Client: Kish+Co

Brief: Provide website copy communicating FoodServeX’ unique out-of-home channel consulting service offering to a diverse audience of small, medium and large companies.

Action: Interviewed client, identified target market, created the ‘Identify. Optimise. Innovate.’ model to effectively summarise FoodSeveX’ broad offering. Provided website copy (excluding case studies).

In collaboration with: Design: Kish+Co


Zoos Victoria ‘Extinction Fighters’ kids magazine

Client: Zoos Victoria

Brief: Connect young zoo members with 20 extinction fighter characters, fostering an interest in their welfare and the extinction fighter spirit.

Action: Presented concepts for online, offline and on site activity. Created, published and edited ‘Extinction Fighters’, an ongoing quarterly kids magazine sent to over 38,000 households. The...