We produce a quarterly kids magazine, Zooper Kids for Zoos Victoria members (which now number over 100,000). The magazine not only keeps members engaged, but delivers important messages about fighting extinction of animal species. The magazines incorporate beautiful photography (who says don’t work with animals or kids), comics, craft projects,...
We worked with owners Erez Gordon and Paul Cooper and their team to solidify the Bishop Sessa story. We then completed a photoshoot with photographer Samuel Webster and shared the story through copywriting and blogs on the website, press releases, a Yelp event and social media (Instagram, Twitter and...
We worked with Plenary Group Pty Ltd, part-owner of South Wharf Promenade. We were responsible for managing and creating content for the South Wharf Promenade website, managing social media channels (Instagram, Facebook, Twitter), liaising with tenants, creating the email newsletter and reporting.
Action: Interviewed CEO and worked with communications team. Interpreted input from multiple departments to create a consistent tone, appropriate to multiple audiences, which effectively highlighted key messages.
In collaboration with: Zoo designers.
It’s here: (2010 – 2011 and 2011 – 2012) http://www.zoo.org.au/sites/default/files/ZV-annual-report-2010-11.pdf
Brief: Provide concepts for and name furniture and interior products collections. Provide fun, engaging SEO copy for Retrojan’s website. Copywrite brand and owner biographies and key messages for multiple purposes including LinkedIn, social media and public relations.
In collaboration with: Marketing: Code Name Max, Public Relations: Kate...
Brief: Provide website copy communicating FoodServeX’ unique out-of-home channel consulting service offering to a diverse audience of small, medium and large companies.
Action: Interviewed client, identified target market, created the ‘Identify. Optimise. Innovate.’ model to effectively summarise FoodSeveX’ broad offering. Provided website copy (excluding case studies).