FoodServeX website copywriting
Brief: Provide website copy communicating FoodServeX’ unique out-of-home channel consulting service offering to a diverse audience of small, medium and large companies.
Action: Interviewed client, identified target market, created the ‘Identify. Optimise. Innovate.’ model to effectively summarise FoodSeveX’ broad offering. Provided website copy (excluding case studies).
In collaboration with: Design: Kish+Co
Visit the website: www.foodservex.com.au
Excerpt from website copy:
The out of home channel represents 34% of the total food and non-alcoholic beverage market in Australia. It’s an industry worth over $18billion per annum, servicing in excess of 100,000 outlets.
With a correctly executed strategy, the out of home channel presents opportunities for manufacturers and suppliers to sell more product, at better margins, growing profit and optimising returns on investment.