FoodServeX website copywriting

Client: Kish+Co

Brief: Provide website copy communicating FoodServeX’ unique out-of-home channel consulting service offering to a diverse audience of small, medium and large companies.

Action: Interviewed client, identified target market, created the ‘Identify. Optimise. Innovate.’ model to effectively summarise FoodSeveX’ broad offering. Provided website copy (excluding case studies).

In collaboration with: Design: Kish+Co

Visit the website:

Excerpt from website copy:

The out of home channel represents 34% of the total food and non-alcoholic beverage market in Australia. It’s an industry worth over $18billion per annum, servicing in excess of 100,000 outlets.

With a correctly executed strategy, the out of home channel presents opportunities for manufacturers and suppliers to sell more product, at better margins, growing profit and optimising returns on investment.