Custom publishing

Zooper Kids

Posted on March 22nd, by loupardi in Copywriting, Custom publishing. Comments Off on Zooper Kids

We produce a quarterly kids magazine, Zooper Kids for Zoos Victoria members (which now number over 100,000). The magazine not only keeps members engaged, but delivers important messages about fighting extinction of animal species. The magazines incorporate beautiful photography (who says don’t work with animals or kids), comics, craft projects, activities and more.


Melbourne Market

Posted on March 22nd, by loupardi in Content, Custom publishing. Comments Off on Melbourne Market

We work with Melbourne Market on newsletters This Week in the Market and the Flower Market Circular and a magazine, marketfresh for tenants and stakeholders.

We have established connections with fruit, vegetable and flower wholesalers and growers and industry leaders so that we can provide relevant and engaging communications.

Zoos Victoria ‘Extinction Fighters’ kids magazine

Posted on September 14th, by admin in Content, Copywriting, Custom publishing, Portfolio. No Comments

Client: Zoos Victoria

Brief: Connect young zoo members with 20 extinction fighter characters, fostering an interest in their welfare and the extinction fighter spirit.

Action: Presented concepts for online, offline and on site activity. Created, published and edited ‘Extinction Fighters’, an ongoing quarterly kids magazine sent to over 38,000 households. The magazine included a comic strip, keeper and animal profiles, craft activities and more.

In collaboration with: Design: Kish+Co, Print: Finsbury Green

Excerpt from Orange-Bellied parrot profile:

These colourful little birds are one of only three parrot species in the world to migrate, nesting in Tasmania before making the big trip over to Victoria and South Australia to make a new home over winter.

Despite their small size, these plucky birds are far from quiet. In fact, the Orange-Bellied Parrot’s call is so distinctive its been given its own name – a Tzeet!

However, things aren’t going … Read More »