Copywriting


Bensimon Diamonds

Posted on March 22nd, by loupardi in Copywriting. Comments Off on Bensimon Diamonds

We worked with Bensimon Diamonds pre-launch to communicate their brand story and unique offer, and provide SEO copywriting for the website.

Excerpt:

GIVE A DIAMOND

Buying an engagement ring can be one of the most significant purchases in your lifetime.
And choosing the right one can be one of the most challenging decisions of your lifetime.

Often, we don’t know exactly what kind of ring our partner would like to wear. What do they imagine their engagement ring will look like?

Shopping for the ring together can be awkward, and many people want to keep the proposal a surprise.

Our solution is to Give a Diamond. A beautiful diamond, in a stunning custom-made box.

Giving a Diamond still allows for proposals on bended knee, over breakfast in bed, at the top of mountains, or wherever suits the couple.

They still have a dazzling gift to present. And once the … Read More »



Zooper Kids

Posted on March 22nd, by loupardi in Copywriting, Custom publishing. Comments Off on Zooper Kids

We produce a quarterly kids magazine, Zooper Kids for Zoos Victoria members (which now number over 100,000). The magazine not only keeps members engaged, but delivers important messages about fighting extinction of animal species. The magazines incorporate beautiful photography (who says don’t work with animals or kids), comics, craft projects, activities and more.

 



VECCI

Posted on March 22nd, by loupardi in Copywriting. Comments Off on VECCI

We worked with the Victorian Employers’ Chamber of Commerce and Industry (VECCI) to provide white papers, website copy, blogs and more.



realestate.com.au – Neighbourhoods

Posted on March 22nd, by loupardi in Copywriting. Comments Off on realestate.com.au – Neighbourhoods

We were thrilled to work with REA pre-launch on copywriting for their fantastic Neighbourhoods tool giving home buyers real insight into their potential new neighbourhood.

 



Raw Wildlife Encounters

Posted on March 22nd, by loupardi in Copywriting. Comments Off on Raw Wildlife Encounters

We work with Raw Wildlife Encounters to provide copywriting for award submissions.



EyeFly3D

Posted on March 22nd, by loupardi in Copywriting, Portfolio. Comments Off on EyeFly3D

We worked with EyeFly3D pre-launch to provide website and packaging copywriting.



Bahati

Posted on March 22nd, by loupardi in Copywriting, Portfolio. Comments Off on Bahati

We worked with Bahati pre-launch on their brand story and copywriting for their website (SEO), product descriptions (tea, coffee, snacks), company profiles and more.



Kinda Bacon

Posted on March 22nd, by loupardi in Copywriting, Portfolio. Comments Off on Kinda Bacon

We worked with the creator of Kinda Bacon to name the product, shape the brand story, provide copywriting and assist with briefing the design team.



Good Food and Wine Show

Posted on March 19th, by loupardi in Copywriting, Portfolio. Comments Off on Good Food and Wine Show

We provided SEO copywriting for the Good Food and Wine Show in 2014, including chef profiles, titling talks and providing calls to action to encourage visitors to the website to book tickets.

Example:

Champagne breakfast

For mothers and daughters, sisters, couples, grandmas and even bubbles-loving-blokes, there are few more joyful catch-ups than the champagne breakfast. We’ve worked with our fantastic producers, leading chefs and of course knowledgeable winemakers to create a Good Food and Wine Show champagne breakfast that is not only fabulous (sweetie), but an introduction to wonderful produce and wine. Book your tickets now before this well-loved champagne breakfast is sold out!



Bishop Sessa

Posted on March 4th, by loupardi in Blogging, Community, Content, Copywriting, Portfolio. Comments Off on Bishop Sessa

We worked with owners Erez Gordon and Paul Cooper and their team to solidify the Bishop Sessa story. We then completed a photoshoot with photographer Samuel Webster and shared the story through copywriting and blogs on the website, press releases, a Yelp event and social media (Instagram, Twitter and Facebook).

Online audience and recognition by press and influencers increased, and most importantly – so did bookings.

Bishop Sessa currently run their own social media, marketing and PR.

Website copy excerpt:

“There were knives, a few fights and a gun, but eventually the regulars moved on and Erez moved from the door to behind the bar.”