The Blog

Good Food and Wine Show

Posted on March 19th, by loupardi in Copywriting, Portfolio. Comments Off on Good Food and Wine Show

We provided SEO copywriting for the Good Food and Wine Show in 2014, including chef profiles, titling talks and providing calls to action to encourage visitors to the website to book tickets.


Champagne breakfast

For mothers and daughters, sisters, couples, grandmas and even bubbles-loving-blokes, there are few more joyful catch-ups than the champagne breakfast. We’ve worked with our fantastic producers, leading chefs and of course knowledgeable winemakers to create a Good Food and Wine Show champagne breakfast that is not only fabulous (sweetie), but an introduction to wonderful produce and wine. Book your tickets now before this well-loved champagne breakfast is sold out!

Bishop Sessa

Posted on March 4th, by loupardi in Blogging, Community, Content, Copywriting, Portfolio. Comments Off on Bishop Sessa

We worked with owners Erez Gordon and Paul Cooper and their team to solidify the Bishop Sessa story. We then completed a photoshoot with photographer Samuel Webster and shared the story through copywriting and blogs on the website, press releases, a Yelp event and social media (Instagram, Twitter and Facebook).

Online audience and recognition by press and influencers increased, and most importantly – so did bookings.

Bishop Sessa currently run their own social media, marketing and PR.

Website copy excerpt:

“There were knives, a few fights and a gun, but eventually the regulars moved on and Erez moved from the door to behind the bar.”

South Wharf Promenade

Posted on March 4th, by loupardi in Blogging, Community, Content, Copywriting, Portfolio. Comments Off on South Wharf Promenade

We worked with Plenary Group Pty Ltd, part-owner of South Wharf Promenade. We were responsible for managing and creating content for the South Wharf Promenade website, managing social media channels (Instagram, Facebook, Twitter), liaising with tenants, creating the email newsletter and reporting.

We commenced work in July 2013 and in our first five months:

– Website unique visitors increased by 96.83%

– Facebook likes increased by 143.17% Facebook reach increased by 159.45% The Facebook ‘talking about this’ engagement score increased by 250.79%

– Twitter followers increased by 21.52%

– Instagram followers increased by 119.5%

We finished up with South Wharf Promenade in August 2014 when Colonial First State (DFO) increased their share of ownership of the precinct and took marketing in-house.