Our Lou Pardi is championing One Girl’s Do it in a dress campaign.
Client: Zoos Victoria
Brief: Copywrite annual report.
Action: Interviewed CEO and worked with communications team. Interpreted input from multiple departments to create a consistent tone, appropriate to multiple audiences, which effectively highlighted key messages.
In collaboration with: Zoo designers.
It’s here: (2010 – 2011 and 2011 – 2012) http://www.zoo.org.au/sites/default/files/ZV-annual-report-2010-11.pdf
Excerpt from CEO, Jenny Gray’s message:
Our resolve to strengthen our conservation efforts locally has been spurred by the success of our efforts on international issues such as deforestation in South East Asia. In April I gave evidence at the Senate Hearing of the Food Standards Amendment (Truth in Labelling – Palm Oil) Bill 2011. The Bill was inspired by our Don’t Palm Us Off campaign to raise awareness in our community of the effects of unsustainable oil palm farming. I was privileged at the hearing to be upstaged by a 13 year old girl called Chloe … Read More »