The Blog


Posted on October 3rd, by loupardi in Blog Post. Comments Off on Hello!

Our Lou Pardi is championing One Girl’s Do it in a dress campaign.

Test second blog post

Posted on September 24th, by admin in Blog Post. Comments Off on Test second blog post

test test

Zoos Victoria Annual Report

Posted on September 14th, by loupardi in Copywriting, Portfolio. Comments Off on Zoos Victoria Annual Report

Client: Zoos Victoria

Brief: Copywrite annual report.

Action: Interviewed CEO and worked with communications team. Interpreted input from multiple departments to create a consistent tone, appropriate to multiple audiences, which effectively highlighted key messages.

In collaboration with: Zoo designers.

It’s here: (2010 – 2011 and 2011 – 2012)

Excerpt from CEO, Jenny Gray’s message:

Our resolve to strengthen our conservation efforts locally has been spurred by the success of our efforts on international issues such as deforestation in South East Asia. In April I gave evidence at the Senate Hearing of the Food Standards Amendment (Truth in Labelling – Palm Oil) Bill 2011. The Bill was inspired by our Don’t Palm Us Off campaign to raise awareness in our community of the effects of unsustainable oil palm farming. I was privileged at the hearing to be upstaged by a 13 year old girl called Chloe … Read More »