Client: Zoos Victoria

Brief: Copywrite annual report.

Action: Interviewed CEO and worked with communications team. Interpreted input from multiple departments to create a consistent tone, appropriate to multiple audiences, which effectively highlighted key messages.

In collaboration with: Zoo designers.

It’s here: (2010 – 2011 and 2011 – 2012) http://www.zoo.org.au/sites/default/files/ZV-annual-report-2010-11.pdf

Excerpt from CEO, Jenny Gray’s message:

Our resolve to strengthen our conservation efforts locally has been spurred by the success of our efforts on international issues such as deforestation in South East Asia. In April I gave evidence at the Senate Hearing of the Food Standards Amendment (Truth in Labelling – Palm Oil) Bill 2011. The Bill was inspired by our Don’t Palm Us Off campaign to raise awareness in our community of the effects of unsustainable oil palm farming. I was privileged at the hearing to be upstaged by a 13 year old girl called Chloe Nicolosi.

At the hearing Chloe told six of Australia’s most seasoned politicians of her fear about the impending extinction of the Orang-utan: “we are really forgetting about the big picture of animals and the habitat being destroyed. The only thing we seem to be focusing on is money, but that is not what this is about. This is about trying to save such an important species in the wild, and to see them in the wild rather than just in our zoos.”

Chloe represents the younger generations who will inherit this world and will have to deal with the state in which we have left it. She represents generations that need to have a say now so that the state of the world does not deteriorate. I am extremely proud that at Zoos Victoria we are able to provide this opportunity to young people.